CAMPAIGNS
Chale, are you interacting with us? There is always a chance to win something exciting from us! Head over to our social media pages to find out what is happening!
TOGETHER WE ARE GOLD NCP
Keen to celebrate all our Chales, we engaged the Together We're Gold Nationwide Consumer Promotion. Drink CLUB BEER and win Ghc10,000 for your Chales ! That was the innovative campaign spearheading our celebration of Chales by Chales, through the ultimate CLUB Beer.
TOGETHER WE ARE GOLD
This campaign celebrates the the pride we share as Chales ! Unified by one voice, one moment & one beer. What's more golden that Chales celebrating our deep bonds. Nothing, indeed with Club Beer TOGETHER WE'RE GOLD
TASTE NU Y3 DEEP
Taste is everything! CLUB BEER is no ex ception. Our rich, captivating signature taste can only be described in one way. Taste Nu Y3 Deep !
CLUB NTI
They say "Save The Best For Last". We say "Save & Savour Every Drop". CLUB Beer is precious for us Chales and we'll go to any extent to enjoy every last drop of Ghana's favorite Beer. CLUB Beer.
HOW I MET CLUB - 2021
CLUB turned 90 in 2021. After 90 years of hanging out with our Chales, they would know where they first met CLUB! We asked consumers about their first encounter with CLUB & the memories came flooding in as they shared their unique stories and won personalized CLUB Bottles & Glasses.
Spirit of Chale- 2021
CLUB was first brewed in 1931. Therefore, as part of our 90th Anniversary Celebrations, we asked our Chales to share their Spirit of Chale, by showing off where they liked to enjoy their CLUB Beer. They did not disappoint as they showed off their favorite spots and won personalized CLUB Bottles and Glasses!
CLUB CHARLIE VS CHALE CAMPAIGN - 2020
A group of friends drinking CLUB are called “Chale”s! But how should it be spelled? The “Charlie” vs “Chale” campaign was developed to resolve this question. Our consumers voted across 3 months on social media & at the end of the campaign, “Chale” was selected by consumers as the correct spelling.
RETURN TO EARN - 2020
CLUB is the number 1 selling beer in Ghana with many consumers possessing empty bottles & crates of CLUB. We used the opportunity to reward them. Consumers were encouraged to return their empty bottles & crates in exchange for money and they were excited to earn money while enjoying their favorite beer.
CLUB Whiz - 2020
Chales are in tune with their environment and culture! Therefore, we hosted a live quiz show on Instagram every Friday for four weeks. Each week, 4 winners earned the title of “CLUB Whiz” and were rewarded with GHS 250.00 each.
TOGETHER WE ARE GOLD NCP
Keen to celebrate all our Chales, we engaged the Together We're Gold Nationwide Consumer Promotion. Drink CLUB BEER and win Ghc10,000 for your Chales ! That was the innovative campaign spearheading our celebration of Chales by Chales, through the ultimate CLUB Beer.
TOGETHER WE ARE GOLD
This campaign celebrates the the pride we share as Chales ! Unified by one voice, one moment & one beer. What's more golden that Chales celebrating our deep bonds. Nothing, indeed with Club Beer TOGETHER WE'RE GOLD
TASTE NU Y3 DEEP
Taste is everything! CLUB BEER is no ex ception. Our rich, captivating signature taste can only be described in one way. Taste Nu Y3 Deep !
CLUB NTI
They say "Save The Best For Last". We say "Save & Savour Every Drop". CLUB Beer is precious for us Chales and we'll go to any extent to enjoy every last drop of Ghana's favorite Beer. CLUB Beer.
HOW I MET CLUB - 2021
CLUB turned 90 in 2021. After 90 years of hanging out with our Chales, they would know where they first met CLUB! We asked consumers about their first encounter with CLUB & the memories came flooding in as they shared their unique stories and won personalized CLUB Bottles & Glasses.
Spirit of Chale- 2021
CLUB was first brewed in 1931. Therefore, as part of our 90th Anniversary Celebrations, we asked our Chales to share their Spirit of Chale, by showing off where they liked to enjoy their CLUB Beer. They did not disappoint as they showed off their favorite spots and won personalized CLUB Bottles and Glasses!
CLUB CHARLIE VS CHALE CAMPAIGN - 2020
A group of friends drinking CLUB are called “Chale”s! But how should it be spelled? The “Charlie” vs “Chale” campaign was developed to resolve this question. Our consumers voted across 3 months on social media & at the end of the campaign, “Chale” was selected by consumers as the correct spelling.
RETURN TO EARN - 2020
CLUB is the number 1 selling beer in Ghana with many consumers possessing empty bottles & crates of CLUB. We used the opportunity to reward them. Consumers were encouraged to return their empty bottles & crates in exchange for money and they were excited to earn money while enjoying their favorite beer.
CLUB Whiz - 2020
Chales are in tune with their environment and culture! Therefore, we hosted a live quiz show on Instagram every Friday for four weeks. Each week, 4 winners earned the title of “CLUB Whiz” and were rewarded with GHS 250.00 each.
